Where the market is right now
Sales levels compared with typical spring and summer
The GTA pre-con market in 2025 is running at one of the slowest paces in recent memory. In Q2 2025, the region recorded about 500 new condo sales, compared with the ten-year average for the season which is several times higher (urbanation.ca). Typically, spring and summer are high-energy quarters for launches, with project releases often timed to align with buying momentum. This year, the subdued pace highlights just how different conditions are compared to the last decade.
For brokerages, this means clients are not experiencing the same pressure-cooker environment of rapid sellouts. Instead, decision windows are longer, pricing feels more negotiable, and product differentiation is more important than ever.
What that means for clients
Clients navigating the GTA pre-con market right now are seeing conditions that are more flexible than they might expect:
- More negotiation room in some projects. With sales volumes lower than historical averages, certain developers are willing to negotiate on upgrades, deposits, or incentives to secure commitments.
- Longer decision windows in many submarkets. Instead of a few days to reserve, buyers may have weeks to compare options and make financing decisions.
- Focus on quality and delivery risk rather than chasing the lowest sticker. Clients are asking sharper questions about builder track records, construction timelines, and the long-term livability of the product.
This creates a chance for agents to guide the conversation toward value and fit instead of just price.
Inventory and completion pressure
Completed units and what to look for in handover schedules
One of the biggest stories in the GTA pre-con market is the surge in completed inventory. Completed condo supply reached record levels in Q2 2025 (urbanation.ca). This shifts the market dynamic in several ways.
For buyers, it means more immediate choice. Instead of only looking at presale launches, clients can also consider completed units where they can see, touch, and evaluate the finished product. This reduces the uncertainty that comes with buying off a floor plan.
For agents, this places more weight on handover education. Buyers want clarity on warranty coverage, condo board status, occupancy fees, and transition to final closing. Teams that can simplify the handover process will stand out.
At the same time, higher completed inventory puts pressure on developers. It encourages more flexible incentives and compels teams to highlight unique features that justify the product’s positioning.
Practical playbook for teams
A simple weekly pipeline review
In a slower market, pipeline reviews become essential. Instead of racing to cover dozens of leads, teams should prioritize quality check-ins with engaged clients. A short weekly review helps identify which clients are closest to a decision, which need more education, and which should be paused until conditions align.
How to present three options without overwhelming clients
Choice is abundant in the GTA pre-con market, but too much choice creates paralysis. Teams can streamline conversations by presenting three tailored options that align with a client’s budget, location, and lifestyle goals. This makes the process feel manageable and ensures comparisons are productive.
When to ask for incentives and when to hold
The art of negotiation is more important than ever. Not every project has room to offer upgrades or discounts, but understanding where developers face pressure allows agents to time their asks effectively. In submarkets with high completed inventory, incentives are more likely. In well-located, high-demand projects, it may be better to hold firm and emphasize long-term value.
Agent talk tracks
- The region saw about 500 new condo sales last quarter. That is a very quiet season, so we can take time to compare plans and incentives. (urbanation.ca)
- Completed inventory is higher than usual. This gives us leverage on timing and upgrades in some cases. (urbanation.ca)
- Let us align on your must-haves and nice-to-haves first so we do not chase discounts that derail the fit.
These talk tracks help keep conversations calm, structured, and client-focused.
Quick FAQ
Is it risky to buy new right now
Risk comes from mismatch, not the market itself. If the product fits the plan and the builder has a strong track record, slower sales can actually work in your favour by giving you more time and leverage.
Will prices fall further
Some projects may adjust pricing or incentives, but not all. Focus on total value, not just the launch sticker, and keep your financing plan flexible to handle small shifts.
Why are there fewer launches
Developers are responding to both demand and financing costs. By holding back launches, they protect the health of projects already underway and prevent oversupply.
How long should I expect to wait for completion
Timelines vary. We will check the current construction stage and most recent delivery guidance for each option so expectations are realistic.
.svg)
.svg)
.svg){kind=icon}
.svg){kind=small}